Explainer Videos

Overview

Most people decide whether they understand your product in the first ten seconds, and most of them decide they don't. They land on your page, skim a paragraph of features, and leave without ever grasping what you actually do. A good explainer video closes that gap. It takes the one thing your product does best and makes it obvious in 60 to 90 seconds, before the visitor has a chance to bounce.

We build explainer videos for the specific moment a prospect is deciding whether you're worth their attention. Not a feature tour, not a brand film. A focused piece of animation that answers "what is this and why should I care" so clearly that the answer sticks.

Where it goes: landing page hero, paid ad campaigns, sales decks, investor pitches, product-hunt launches, the first email in an onboarding sequence.

Who It's For

This service is built for teams selling something that needs a moment of understanding before the buyer says yes:

• SaaS and software companies launching a product whose value isn't obvious from a screenshot. If your demo takes fifteen minutes, your explainer earns the first thirty seconds.

• Marketing teams watching visitors land on the homepage and leave before scrolling. The video gives them a reason to stay.

• Sales teams who keep re-explaining the same concept on every call. The video does the first explanation so the call can start one step ahead.

• Founders raising a round, where investors need to understand the category and the product in the same breath.

If your product is simple enough to grasp from a single sentence, you probably don't need this. If it takes a conversation, you do.

What's Included

Every explainer project covers the full production, from blank page to final file:

• Script — written for the ear, structured around one core message, reviewed with you before anything is drawn.

• Storyboard — the entire video sketched out frame by frame, so you see and approve the flow before production starts.

• Custom illustration — designed to your brand, never stock, never templated.

• Full 2D animation — paced to the viewer's attention, not padded to fill time.

• Royalty-free voiceover — professional narration in English, included.

• Revision rounds — structured feedback points built into the timeline.

• All delivery formats — web, social, embedded, and presentation versions, plus unlimited usage rights with no recurring license fees.

Priced separately when needed: voiceover in additional languages, extra revision rounds beyond the package, rush delivery, and source files.

Discovery & Research

Before a single frame is drawn, we figure out what the video is really for. Most explainer videos fail in the brief, not the animation. They try to say ten things and end up saying nothing.

We read your existing material, look at how competitors explain the same category, and talk through the one decision you want the viewer to make. Then we find the single message most worth animating and build the whole video around it. By the end of discovery you'll have a one-line answer to "what is this video supposed to do," and everything after that serves that line.

What we ask for: any existing pitch material, your website, a sense of who watches and where, and 30 minutes of your time to talk it through. That's usually enough to write a script that lands.